Why Responsive Web Design Is Important for Your Drupal Website

Feb 01, 2016
Why Responsive Web Design is Important

'Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.'

Jeffrey Veen, Design Partner at True Ventures

Today's era can easily be called "mobile". Find information, order pizza, hold an online meeting, make purchases, take a picture and everything can be done on your mobile. It is easier and faster to use your mobile. According to Statista by the end of 2020, the number of mobile users worldwide is growing to 7.26 billion. And this is a good reason to be seriously interested in creating a website with responsive web design.

Get Drudesk Drupal help to make your website responsive twice as fast as before. Since we have switched to a highly effective model of cooperation, now you can save money. If you have any additional questions - contact us.

What is responsive web design?

Responsive web design is what helps a company get more leads and outperform your competitors who do not have such responsive websites. It is now a prerequisite for creating a successful website. How does responsive web design work?

Responsive web design means that when you open your site on a smartphone, you will be shown the same site as someone who opens it on their laptop or some other device.

  • It means no more loading a huge website and having to zoom in and out to find the content you're looking for.
  • It means that responsive web design takes into account numerous interactions and makes your site easier to use.
  • It means that you do not need to create a different design for individual types of devices and various screen extensions.

Current market research shows that mobile internet usage is set to grow massively, and a poor mobile-friendly site can push away about 90% of your leads.

Nowadays the number of mobile internet users overtakes that of desktop users. Responsive web design aims at creating sites to provide excellent viewing options for mobile devices and perfect human-computer interaction. Only with responsive design can you resize your website for easy reading from a desktop version to a mobile phone.

3 top reasons to have responsive web design

1. Responsive web design makes it easy to find your site

Google does not like sites that do not have a responsive web design. Accordingly, it will not display your site in the first position of the search list through its non-adaptiveness, even if it is ideal and has all the necessary information. Users simply could not find your site due to Google rankings.

2. Responsive web design helps increase brand awareness

As we already said, most users on the Internet are mobile users. Therefore, your potential customers are users of mobile devices. 57% of consumers replied that the absence of responsive web design would push them away from the brand. Therefore, your main task is to provide good UX.

3. Responsive web design prepares you for the future changing

The IT sphere does not stand still. Changes happen every minute. Even 10 years ago, no one could have imagined that phones would have such functions, that watch would be smart and allows you to make calls.

One of the best things about a responsive website is that it gives you the best chance to support newer devices and screens in the future. When new devices appear in the market with screen sizes we haven’t seen before, our responsive websites will already be prepared for them.

Mobile Version vs Responsive Web Design

  • When mobile phones started to become internet-enabled, website owners opted for a separate “mobile” version of their website. This meant they had to spend extra time and money on creating and maintaining one “mobile-site version” and another “desktop site version” of the website.

These mobile sites are completely separate from their desktop variants and have reduced functionality and content. However, if you decide to erase some content on the mobile version, your clients may decide to erase your site from their browsing history.

Besides, having one website with a responsive design to manage will make it easier to keep the site updated.

  • By implementing responsive design, you’ll improve search engine rankings. Google recommends using responsive web design to support different devices and screen sizes,

They even added a “mobile friendly” label to websites that used this approach when those sites appeared on a search results page on a mobile device. Google made responsive web design an important factor in SEO!

They think that if you haven't made your website mobile-friendly, you should. The majority of the users coming to your site are likely to be using a mobile device. Google also offers owners the option to test their websites and see whether they are mobile-friendly or not.

Tips on how to make a responsive website

Today people access websites through multiple devices like desktops, laptops, iPods, iPhones, smartphones running the Android or Apple's OS, and several others. Just imagine how many people visit your website using tablets or phones!

This means that our sites should look flawless regardless of which device is used to access a webpage. The responsive layout makes a better, faster, and smarter user experience. Below, we will give top practices on how to make your site responsive. Make your customers happier!

1. Optimize CTA Buttons

CTAs are buttons that help users connect with you and push them to action. Why did create your site? We hope the main goal was to receive leads and stimulate them to make purchases.

That is why the first thing you should tidy up and do responsive are CTAs. Configure them so that they display correctly on any type of device.

Optimize CTA Buttons Optimize CTA Buttons

2. Adjust your illustrations for different screen resolutions

Illustrations, this is a great opportunity to add appeal to your site and diversify it. Therefore, if your site contains illustrations, do not forget to format them as SVGs.

This will allow you to scale them when you need to. And it also guarantees that they will be responsive and not burden your site.

3. Scale your images

Have the pictures on your site? This is certainly great, but remember to optimize and scale your images.

Depending on the screen size, images may require different pixels. The best way out is to prescribe different "media" tags for individual components.

4. Make your typography readable

The font attracts users' attention, but its main task is to be readable. Note that on a computer screen, the font can be displayed well, but not on the mobile screen.

Check does the font is displayed correctly and whether it is visible on different devices.

5. Customize your site for the specific device

If you know that your main visitors are mobile users, then adjust your site for them.

For example, you can change your CTA from "Write to us" to "Call us." This will be logical since they view your site on the phone.

6. Test your site yourself

Want to do well, do it yourself. Check the responsiveness of your site yourself.

To do this, you can use special tools, or do it using Google Chrome and follow our step-by-step guide on how to test responsiveness.

In Closing

So, responsive web design is a collection of techniques allowing a website to adapt to the size of the screen it is viewed on. When you are able to offer consumers a beautiful optimized experience regardless of their choice of device, you will expand the reach of your service and have lots of chances to engage more customers.

Don’t give your visitors any reason to abandon your site halfway through a bad user experience.

Do you want a design like this for your Drupal website? The Drudesk team is a gang of smart and skilled people who can help you to make your Drupal website responsive at affordable prices.

Let's work according to a highly effective model of cooperation. You will be able to get the result twice faster because we separate your task into smaller parts.

Contact us to improve the responsiveness of your Drupal site.

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