Why Responsive Web Design Is Important for Your Drupal Website

Feb 01, 2016
Why Responsive Web Design is Important

“Day by day, the number of devices, platforms, and browsers that need to work with your site grows.

Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.”

Jeffrey Veen, Design Partner at True Ventures

What does responsive web design mean? It means that when you open the your site on a smartphone, you will be shown the same site as someone who opens it on their laptop. It means no more loading a huge website and having to zoom in and out to find the content you're looking for. It means that responsive web design takes into account numerous interactions and makes your site easier to use.

Current market research shows mobile internet usage is set to grow massively. This means the number of mobile internet users will probably overtake that of desktop users. Responsive web design aims at creating sites to provide excellent viewing options for mobile devices and perfect human-computer interaction. Only with responsive design can you resize your website for easy reading from a desktop version to a mobile phone.

Why Responsive Web Design Is Important for Your Website?

Nowadays people access our websites through multiple devices like desktops, laptops, iPads, iPhones, smartphones running the Android or the Windows OS and several others. Just imagine how many people visit your website using tablets or phones! This means that our sites should look flawless regardless of which device is used to access a webpage. Responsive layout makes better, faster and smarter user experience. Make your customers happier!

When mobile phones started to become internet enabled, website owners opted for a separate “mobile” version of their website. This meant they had to spend extra time and money on creating and maintaining one “mobile-site version” and another “desktop-site version” of the website. These mobile sites are completely separate from their desktop variants and have reduced functionality and content. However, if you decide to erase some content on the mobile version, your clients may decide to erase your site from their browsing history. Besides, having one website with responsive design to manage will make it easier to keep the site updated.

By implementing responsive design, you’ll improve search engine rankings. Google recommends using responsive web design to support different devices and screen sizes, They even added a “mobile friendly” label to websites that used this approach when those sites appeared in a search results page on a mobile device. Google made responsive web design an important factor in SEO! They think that if you haven't made your website mobile-friendly, you should. The majority of the users coming to your site are likely to be using a mobile device. Google also offer owners the option to test their websites and see whether they are mobile-friendly or not.

One of the best things about responsive website is that it gives you the best chance to support newer devices and screens in the future. When new devices appear in the market with screen sizes we haven’t seen before, our responsive websites will already be prepared for them.

In Closing

So, responsive web design is a collection of techniques allowing a website to adapt to the size of screen it is viewed on. Do you want a design like this for your Drupal website? The Drudesk team is a gang of smart and skilled people who can help you to make your Drupal website responsive. When you are able to offer consumers a beautiful optimized experience regardless of their choice of device, you will expand the reach of your service and have lots of chances to engage more customers. Don’t give your visitors any reason to abandon your site halfway through their experience.

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