Website usability is the key to a pleasing web design and satisfied users. If you want to irritate your website visitors with poor website features, then don’t spend your time establishing a user-friendly website. If you want to know all essential information concerning website usability, then keep reading! In this article you will learn what website usability actually is, its importance to the world wide web and the requirements for website usability. Let’s get started!
What Does "Website Usability" Mean?
Usability is a quality that assesses how easy user interfaces are to use. It is an important aspect of software that includes performance, robustness and the aesthetic appearance of the website. Distinct navigation system, good search features, consistent navigation titles, layout, color scheme, responsive web design (one that works on desktops, mobile devices, tablets and all browsers), website correspondence with the tastes of target audience and clear presentation of information are the key attributes of any powerful website.
The Importance of Website Usability
First of all, users do not stay on websites that are slow to load and difficult to navigate. By making your website more user-friendly, you automatically offer your customers significant benefits. They will enjoy interacting with a website, do what they need to do quickly and efficiently, and last, but not least, they will trust in the product or website. If your users are happy, they will become loyal, and may even recommend your product or service to others. So, improve your website’s usability and increase user efficiency and satisfaction!
Requirements to Improve Website Usability
How can you make website convenient for visitors? That’s easy! All you have to do is just keep in mind the following requirements:
- Good search features implementation. Make sure that the search engine on your website produces relevant, consistent and proper results.
- First-class navigation system. Usually, a webpage with such a system includes a site map, a well-formed menu, breadcrumbs, descriptive and identifying links, and a correctly designed website layout. No one visiting your site will be lost — instead, they will find their way effortlessly.
- Mobile-friendly, responsive design. According to statistics, the amount of mobile users by far exceeds the number of desktop users, so you should concentrate on a good website item layout for their smartphones.
- Appealing design. Use color, position, size, and fonts to create an unforgettable user experience.
- Language should be easy to understand. Everything should be written in a clear way to communicate your ideas efficiently.
So, what does usability mean? It is a measure of how easy a website is to use. Is it crucial? Yes, as it drives traffic, and makes users come back to your website again and again. In the next article about usability we will provide you with more detailed information about testing and improvements of your website’s usability. Break the ice between you and your customers through your website!