Nowadays, more and more people are using their smartphones to surf the net. As of February 2019, mobile devices accounted for 48 percent of web page views worldwide, according to Statista. And this number continuously grows! Here you can see the percentage of all global web pages served to mobile phones from 2009 to 2018:
You definitely want to provide positive UX and high customer satisfaction rates to those who use mobile devices to visit your site. However, a lot of platforms look broken on smartphones and lack functionality. That’s why it is crucial to make your website mobile optimized.
Today, the website support team at Drudesk explains how to check whether your site is mobile optimized, as well as gives some useful tips on website mobile optimization.
Features of a mobile-friendly website
Any website that is considered mobile optimized should have these features.
Optimized for speed
This is the most crucial part of a successful mobile experience. Most mobile search queries are made ‘on-the-go’ and people expect an immediate solution. Users can get easily frustrated if the website loads slowly.
Responsive web design
Responsive design means that your platform was created with mobile in mind and that all elements look and function accurately on mobile devices.
Improve your website navigation to make it easy for mobile users to interact with your platform.
81% of conversions triggered by a mobile search occur within 5 hours. So, it is essential to make it easy for your website visitors to contact your business. Create click-to-calls to let the users call your business in just one tap!
Easily click-able links
Make sure that links on your site are large enough to make it easy for users to click on them with their fingers. In fact, this is a good piece of advice for all click-able elements (e.g. buttons, images).
Small size images
In order to make your website load faster on mobile devices, you need to optimize images and reduce their size.
A Retina image is an image created specifically to look sharp on Retina screens. Learn how to make your website retina-ready.
The best solution is to make your mobile website look and function like and app. This way, you will provide an intuitive design to your users and increase UX rates.
Easily accessed contact information
Make sure that your contact information can be easily found even on the mobile version of your platform in case your visitors want to get in touch with you.
Geo-location API technology
Most of the mobile search queries are locally-based, so make sure there is geo-location technology integrated with your site.
Tools to test if your website is mobile-friendly
Check out our list of top tools for mobile optimization testing.
Google’s Mobile Site Speed Tool
Google’s Mobile Site Speed Tool will help you discover your website’s loading speed. If the number is higher than 2-3 seconds (slow pages load in more than 2.5 seconds), well, you have to contact web support specialists immediately in order to increase your page load speed.
PageSpeed Insights will provide valuable insight into your website performance. If the results are yellow or red, your website isn’t mobile optimized.
Mobile-Friendly Test is another test provided by Google to see how your site displays on mobile devices.
Save the link to Chrome DevTools to always have them at hand. DevTools can help identify any website issues quickly, which ultimately helps you build better websites.
You can learn more about mobile optimization in the following blog posts:
- Reasons to Make Your Website Mobile-Friendly
- What is mobile-first design?
- A mobile website vs responsive design: 2 ways to go mobile!
Make your website mobile optimized today!
Stop asking: "Is my website mobile optimized?" Contact a team of web professionals to request a website audit and see what needs to be improved in order to make your site mobile-friendly! You can also rely on Drudesk for website mobile optimization.