7 Ecommerce Trends You Can't Ignore

Buying and selling goods online became a usual part of everyday life.

So usual, that we do not think, what is standing behind a powerful and usable online store. However, establishing a successful ecommerce website is a long and complicated process that requires thorough analysis of modern trends and innovations. 

Ecommerce  constantly evolves, so as technology does. Features, implemented a few years ago, may be out of play today. Online business owners need to keep an eye on the modern trends in ecommerce — otherwise they run the risk of falling behind the competitors.

We’ve compiled a list of ecommerce trends. Let’s take a look at what the future of commerce holds.     

Ecommerce Trends You Can't Ignore

As one of many online businesses, you have to stay one step ahead to compete for customer attention. Discover what ecommerce trends are there and start transforming and adapting your website today.  

• Personalization

To make your online business successful, you should care about your customers. Ask yourself, who your customers are and what they expect to see on your website. At this busy time people don’t want to waste time on unnecessary information and unrelated content. The more personalized the website is, the more likely the visitors are to convert.  

There are special modules that will identify preferences and interests of your customers to deliver a personalized user experience.  

• Mobile Responsiveness

Current market research shows that mobile internet usage grows massively. People access ecommerce websites through multiple devices. Your online store should look and work flawless no matter which device is used to access a webpage. Mobile responsiveness provides better, faster and smarter user experience.

If you need any help in website optimization, the team at Drudesk is always here to make your platform responsive. 

• Mobile Payments

The spread of mobile devices has lead to the growth of mobile commerce. The stats show that the global mobile payment revenue is expected to surpass 1 trillion U.S. dollars in 2019.

Are you ready to accept the increasing amount of online payments? If not, you know what to do.  

• QR codes

QR codes direct a mobile device to a particular website. Customers can scan QR codes from physical items with the cameras on their smartphones and discover more about product, pricing and other related information. This, in turn, helps ecommerce store owners increase website traffic. QR codes are free to make and use. 

• Chatbots and AI

A chatbot is a computer program or artificial intelligence (AI) that holds conversation with human users. The use of digital assistants is increasing and more people are turning to chatbots to contact with businesses.
 
Chatbots are changing user experience for the better. They help to answer FAQs and perform transactions. According to Ubisend, 35 percent of consumers want to see more companies using chatbots.

• Voice Search

A statistical search analysis by ComScore predicts that 50% of all searches will be accomplished by voice search in 2020. This means that you have to change your keyword strategy. 

Increasing popularity of voice search urges ecommerce owners to use conversational long-tail keywords. When using desktop, you’d probably type ‘Ecommerce trends’, while a voice search may consist of ‘What are ecommerce trends for’. Don’t forget to adapt your content pages appropriately.  

Want to optimize your website for voice search but don’t know where to start? Contact our marketing team at Drudesk. 

• On-the-go Mobile Search

Have you ever used your smartphone to discover the closest gas station, drug store and more? That’s what most of us are doing daily.

Geolocation technologies (Google Maps, GPS) help marketers understand where users go and where they go most often, just the same as SEO helps understand what users look for and what they like. On-the-go mobile search will become one of the main traffic sources for local online stores and services.

Therefore, it makes sense to integrate a map into your website and optimize your platform for local search (contact information, relevant keywords, open hours). This will help customers to find you easily. 

Get Your Ecommerce Website Ready For the Future!

Times are changing. Mobile ecommerce trends will be in charge and beyond. We have experience in helping our clients approach ecommerce business requirements and achieve great results. 

Reach out to us to start your ecommerce digital transformation today.