Every day we hear a lot of different SEO myths and rumors. Most of them claim to be professional secrets or tips that can quickly and efficiently solve a particular problem. In this article we decided to debunk the most popular of these.
SEO-Myth 1: You are guaranteed to get to the TOP.
Truth: Some companies that provide SEO services «guarantee» that your website will get to the TOP of the search engines. You should remember that no one can affect the operation of search engines, so such guarantees are impossible to carry through on.
These claims are only used as a ploy to attract customers. Nobodycan guarantee success when working with a SEO.
SEO-Myth 2: It is cheaper to work with SEO by yourself.
Truth: This is another very common mistake. In fact, SEO professionals do, in fact, know the best way to make your site ranked well by search engines.
SEO is more complicated than it may seem at first. It requires a comprehensive approach, not only from the technical side, but also from the marketing side. You need a variety of experts: copywriters, programmers, optimizers and others.
It is unlikely that you can afford to maintain all these people at your firm. Also, by conducting the optimization by yourself you have less time to work on you main job. Which is more profitable for you — doing the website optimization by yourself, or using professionals? In addition, the average prices for SEO services are within the range of any level of business.
SEO-Myth 3: You do not need to update the site to maintain its position in the search engine.
Truth: The more you update the structure and content of your site (for example, replacing of obsolete material, correcting broken links, optimizing code, etc.) the more the search engine will visit your site.
For your site to maintain a high position you should try to update it regularly. In practice, static sites (those that are not updated) «slide» down, even without the competition from frequently updated sites. But some site owners just physically do not have the time to update. Drudesk service professionals can help you with this. We provide effective support, including updates, for Drupal sites. You can view our different kinds of support here.
SEO-Myth 4: The website has already been optimized during creation.
Truth: Another very popular idea, which is not true. In fact, only a very small percentage of programmers have even a basic idea of search engine optimization, so they usually do not consider it while creating a website.
Most frequently the work on SEO optimization is carried out after the creation of the site,by SEO-companies that are hired specifically for this purpose. According to our observations, about 60% of sites are not optimized at all. This leaves them hanging very far from the zone of visibility in the SERP (search engine results page). If you have your own website, you should make its optimization a priority. This will give you a significant advantage over your competitors.
SEO-Myth 5: Adding a long «tail» of keywords in the meta tag «Keyword» page will help the page ranking for these keywords.
Truth: According to our information, most of the popular search engines have ceased to consider the meta tag «keyword» while ranking the pages a long time ago. Even those who still look at it don’t attach much importance to it. Furthermore, if the same set of keywords is found on each page in the meta tag, it can even be seen as a spam by the search engine, which will usually lead to the site dropping on the SERP. We still, recommend you fill the meta tag «keyword» though.
SEO-Myth 6: The more often you use keywords on the page of a product or service, the higher its ranking.
Truth: It is not true. Of course, keywords density is important, but it is not quite t «the more, the better». Pages oversaturated with keywords can be seen by a search engine as a spam, so you should be very careful.
Depending on the type of a search engine, the optimal keyword density should be between 3 and 15%. The text keyword density not that important on its own but combined with other factors it can be very important. Do not neglect this opportunity to improve the position of your pages by overlooking keywords.
SEO-Myth 7: The more source links there are, the higher the positions of the website will be.
Truth: Input links play a more important role than the source links. The more qualitative input links there are to your site the better,, but no one fully knows how Google is using PR in their ranking algorithms yet.
A huge number of source links, as well as input links from sites not similar to the subject, can also get your site labeled a "link farm" and it will be banned in the search engines.
SEO-Myth 8: The audience which is attracted by search engines is worse than the audience from other marketing sources.
Truth: The audience that comes through search engines is probably the best as compared to all the others. After all, people write in the search line exactly the product or service that they need. They are looking specifically for what you offer and not just passing by, as happens with outdoor advertising on the streets, for example.
But you must remember that you can attract the target audience only if go along the «correct» retrieval requests. Usually SEO companies solve this problem for you,, making the semantic core of the site.
SEO-Myth 9: Hidden text or links will help you raise the position of the site in the search engines.
Truth: The use of keywords or hidden links — for example, by merging them with the background or using microscopic fonts — is severely punished by search engines. We do not recommend this method, as there is a high risk of getting banned.
SEO-Myth 10: You can promote your site only by external factors without internal optimization.
Truth: This is partially accurate. But by only using promotion without the internal optimizations, it is unlikely that you will be able to stay on the top positions in the search engines. Promotion is only a short term solution, and ineffective in the long run.
If you want to keep a stable spot, you should work on your site, clear the code, improve the structure, and use high quality and original content. Even a small optimization, for example fixing broken links, will show the search engine that the site is being developed, and it will have a positive effect on the ranking.
Remember that search robots index poorly optimized websites. There is no point in external promotions without first optimizing your site.
These are only some of the myths in SEO, but all of them claim they can get you to the TOP as quickly and easily as possible. And the site promotion is a focused and sometimes routine work because it teaches you to expect. However, the results of the "opened" promotion will help maintain the site and they will help its growth, and if you want the promotion "quickly and illegally", you can only get banned by the search engine.