If it comes to the level of credibility of a website, much attention is traditionally given to the reliability and relevance of the content. It’s what tell your users who you are, what you do, and how you can help them. Your content should be provided with useful improvements and updates to be fresh and attractive to customers. Today, we’ll continue to talk about the importance of the content on your Drupal website, how to keep it up to date, and how not to lose visitors’ interest. Here we go!
7 tips to keep content on your site fresh
In one of our previous articles we‘ve already focused on why it is important to have a blog on your website. If you do not have one, now is a good time to create it. It is a good way to be noticed by potential customers and create trust with the help of communication. The visitors will see that you are a professional, and will be ready to do business with your organization. So, to become an authoritative website, you should provide reliable and useful information in the blog posts. The more frequently you update your website with new content (new pages, articles, photos, videos etc.), the more frequently you will be indexed. Every time you add fresh content, the search engines notice it and index your web page. This is a great benefit for SEO.
Besides, you can write about the personal achievements of your company or your professionals, some special services or products, or important events and showcase your team as well. Customers want to know about you as much as possible. Therefore, provide them with they want to learn on a regular basis.
2. Content editorial calendar
To have a well-organized content editorial calendar is one of the crucial steps to reach success in content marketing. Thanks to it, you can arrange content pieces, track who is responsible for making each part of a piece of content and visualize your initiatives in one single place. Besides, is important that the content editorial calendar not only needs lots of content, it also has to be hot and happening. That’s why the key to a successful blog is keeping it current. If you schedule all this in advance, you will have lots of time to edit your content pieces, plan for upcoming initiatives, define the dates of the publication of fresh content and, as a result, meet all deadlines.
3. Social media
Social media is the best way to support and promote your content. Your task is just to take advantage of SMM power. After including share buttons on your website, you will make people come to your social media pages for information they need, and then engage them in a two-way conversation. The more fresh, relevant and informative content you provide, the more likely visitors will share it on their own pages. You can distribute your content through various social media sites like Twitter, Facebook, Google+, LinkedIn, and others. It will not only increase the chances that they’ll become your regular customers and tell others about your company and your products or services, but show search engines that your site is active and up to date as well. Words of mouth works too.
Some people have never heard this term before. But now it is becoming more and more popular among content marketing strategies. Newsjacking is defined as a process of leveraging trending or just broken news (events, stories etc.) on your site. Improving SEO, building authority, new subscribers and visitors — these are just some of the great benefits of newsjacking. When used appropriately, it can become an effective and subtle method in the content marketing process. And remember that newsjacking means speed, credibility and accuracy.
5. Up-to-date content
The content of your site is one of the most important aspects both for its promotion and for increasing credibility among users. All published information should be relevant, have a high level of marketing effectiveness, and focus on solving the problems of potential clients. That's why it's worth conducting a systematic content audit. An audit will provide an opportunity to reveal all the possible problems and find ways to optimize content. This way, you can increase the traffic ranking and increase the activity on your website (for example, increase the number of reposts, subscriptions, and service orders).
6. Adding new pages
Remember what your site looked like when it was created. Probably, during this time your company has grown significantly, expanded the market and moved to a new professional level. With the development of your business the new products special services, important information appear that should be shared on your website. Therefore, creating new additional pages will be the next logical step. This will enable regular users and new potential customers to get acquainted with the entire range of services (products) of your company and keep up to date with the events.
7. Improving SEO
Any information you post on the site must be SEO-correct, that is, unique in its author and relevant. Unique content enhances website rankings. As the ranking of search engines increases, website traffic will increase as well. In turn, more traffic will increase the number of sales. This is an effective formula for the success of your business, is not it?
This list of tips can be extended. And generally, keeping a site fresh seems to be a never-ending process. But it’s worth the effort to reach your goals. If you don’t know where to start, contact our expert team. They know exactly which tools to implement for your website.