SEO for Food Bloggers: How to Optimize Your Food Blog
Understanding and implementing the main SEO principles for food blogs will not only rank you higher in Google search but also will bring more traffic and, as a result, more recognition and popularity.
Today, the team at Drudesk shares the best SEO tips for food blogs that will definitely bring you more organic search traffic. Check it out!
What is SEO for food bloggers?
In case you are not familiar with the term SEO, this paragraph is for you. So, what is SEO? It stands for search engine optimization and means a set of tools and techniques that help your website rank higher in search engines, e.g. Google.
Let’s imagine you want to cook cinnamon rolls and look for the recipe online. You’ll probably check the first few links and choose the recipe among them, as most people consider the first page in search results the most relevant to their query. And that’s true. According to its algorithms, Google analyzes the websites and determines which of them represent the query the best. That’s why it is important to optimize your food blog according to SEO principles. It will help you rank higher in Google and bring more traffic to your website.
SEO Tips for Food Blogs
Follow these SEO tips for food blogs to make your food blog stand out!
Create long-tail keywords
You might be surprised but many users are searching for recipes that meet certain criteria. For one, instead of typing ‘cinnamon rolls recipe’, people might search for something like ‘cinnamon rolls with cream cheese frosting recipe.’ Therefore, it is important to create long-tail keywords to make your food blog visible for those who look for specific recipes. It will not only increase your search rankings but also make your website more competitive among other similar platforms.
Add alt text to all your images
Alternative or alt text is the description of the image you post in your food blog. By adding alt text to the images, you make your food blog accessible for those who cannot see pics because of physical disabilities, as well as because of poor connection or problems with the browser. What’s more, Google ranks websites with alt text on the images higher.
Boost your content with internal linking
By including links to the relevant content from your own food blog you make users stay longer with you, as they will be provided with additional information. Google will rank your food blog higher because of such user behavior.
Add video content
Video content is the new web design trend you definitely need to follow in order to boost your food blog SEO. Videos have always been popular among food bloggers, as people prefer to watch rather than read. Create your own engaging videos and show your visitors how you cook or taste dishes and see how your food blog traffic grows!
Publish blog posts with no less than 1000 words
Research by Backlinko proves that longer content ranks higher in Google, as this search engine tends to push forward high-quality information that is relevant to what people are looking for. Try to create blog posts with a minimum of 1000 words but don’t fill up your article with unnecessary or irrelevant stories. Stick to the topic and try to develop it as much as possible. For example, you can describe different techniques to cook the same dish, explain its nutrition value, or answer on the FAQs (Frequently Asked Questions) about the recipe.
Implement microformat markup
Microformat markup is a special format of the structured data that is displayed on the page of search results. This might include a number of reviews, star rating, the time necessary for cooking, and much more. Microformats specify the information on the web page and increase your chances to be found through Google search.
Add social media links for sharing
Make it easy for your visitors to share recipes or interesting articles from your food blog through social media. This is easy with special social sharing plugins or modules. If you are not familiar with this part of web development, simply contact our support team at Drudesk and we’ll add such functionality to your website.
Update old blog posts
Although you might think that it is a waste of time to update old blog posts, this trick is highly effective and boosts food blog SEO. From time to time, Google changes its searching algorithms and it is important to keep with the times and upgrade website content in compliance with new search engine requirements. Otherwise, your food blog will be full of outdated info and can even become invisible in search results.
Create short permalinks
Permalink, or URL, is the web address to your blog post. A simple and clear URL makes it easy for Google to understand what the page is about, as well as helps readers to remember and share it. Create permalinks no longer than 5 words.
Optimize website speed
Users expect to receive information immediately. If the food blog loads slow, most people will bounce out and never come back. What’s more, a slow website costs you money and your visitor’s credibility. That’s why it is important to increase page load speed. You can rely on Drudesk support services for website speed optimization.
Use keywords optimized for voice search
Voice search has already become a part of our life. Is your food blog ready to show up in voice search results? The first thing you need to do is to add keywords optimized for this kind of search. Voice queries are usually longer and more conversational. Take this into account when optimizing your food blog for SEO.
Check out the other main principles of voice search website optimization.
Provide external linking to authority sites
It is not only important to add internal links to your own content but you also should provide external linking to authority sites. This tells Google about high-quality and relevancy of your food blog. Link out to at least 3 authority websites per article.
Make your food blog mobile-first
A lot of people who want to cook something search for the recipes with the help of their smartphones or other devices. So, it is important to optimize your food for mobile search and make it mobile-friendly.
It’s time to make your food blog SEO-friendly!
Don’t forget to follow these easy tips to make your food blog stand out of the rest in Google. Of course, this is only a small list of the most important SEO principles you need to implement in order to boost your site in search results. Increasing your ranking in search engines is a long and complex process that required a lot of patience, hard work, and takes time to see results.
Contact our Drupal team at Drudesk if you need any help regarding food blog SEO optimization. We’ll gladly implement a set of tools to drive traffic to your website through the organic search, as well as make it more user-friendly and responsive.