Page speed will become a ranking factor in mobile search

Aug 15, 2018
Page speed will become a ranking factor in mobile search

This is not the first time we have outlined the importance of a site’s speed for its ranking. Nobody is going to wait for ages for your page to load. Each site owner who appreciates his or her business realises this and tries to improve site speed.

Previously, site speed was taken into account for desktop searchers only. However, everything is going to change this July – page speed will be taken into consideration in mobile search ranking too!

Google Speed Update is now being released to all users

You may wonder what does this mean for you? This new “Speed Update” will influence pages with inappropriate loading speed on mobile devices that slows down user experiences. No matter what technology the page is built on, the standards of ranking are the same for all.

Nevertheless, in spite of being slow, the page may still have a high ranking if it provides relevant and high-quality content. This is because the intent of the search query still matters a lot.

The innovation was implemented for developers to consider both site performance and user experience. Also, site owners are encouraged to pay attention to user metrics more than ever.

Unfortunately, today it is impossible to find out whether your site is under restrictions. Because of this, you should take advantage of the great opportunities of the updated Google PageSpeed Insights. This tool evaluates your site performance and gives tips for improvement.

Is page speed an issue for you? Contact us and we will improve website speed and solve any other problem! Don’t fall behind the latest trends with DruDesk!

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