How performance factors affect SEO & how to improve page speed

Jan 17, 2020
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Page Speed affects Google

Website performance directly affects SEO.

If it loads poorly, the website will lose traffic, conversions, and will not be ranked highly by search engines. Internet users expect to receive the information they’re looking for immediately. If the website loads slowly, most people will leave it and never come back.

Performance factors are important for your websites’ search engine optimization, as the site speed and individual page speed are the elements that influence the search index rankings.

In this blog post, the website support team at Drudesk explains how the website page speed affects SEO and shares how to increase page load time. Stay tuned!

Why is website performance important?

  1. With the help of performance optimization, you can keep customers on your site.
  2. Fast load time results in increased website usability.
  3. Performance optimization boosts your site’s conversions (sales, subscriptions, etc.)
  4. Page speed affects the site’s Google rankings.

How does performance affect SEO?

Many people ask: “Does page load speed affect SEO?” The answer is yes! There are certain Google web performance factors that impact ranking. Let’s review them and see how web performance is related to search engine optimization.

Website mobile optimization

Website mobile optimization is also a very important factor that affects Google rankings. More and more people are using their smartphones to surf the net. Google has officially claimed that website mobile performance is one of the search ranking factors.

Discover how to check if your website is mobile optimized in our blog post.

Image optimization

Image optimization is another web performance element that affects SEO. High-quality images and high speed can combine perfectly! There are a number of techniques to optimize images on your platform, including image compression, content delivery networks (CDNs), image lazy loading, and more.

Learn how to optimize images to speed up your site.

If your website is built on Drupal, you can use some other special methods to optimize images on the Drupal website.

Hosting server configurations

Poor server configurations cause performance issues and affect SEO in a bad way. You need to have a reliable hosting provider in order to increase your website loading speed and have no bottlenecks with web performance.

Learn more about hosting in these blog posts:

Website performance testing tools

Here is the list of most useful page speed testing tools available on the net:

Note that the Google recommended page load time is >3 seconds. The average website load time in 2019 was 2.4 seconds. Use these tools to check your website’s load time!

How to improve website performance

Do you want to know how to improve your website loading speed? Check out these easy tips!

  • Make sure you have good web hosting.
  • Enable caching.
  • Keep your content management system (CMS) up-to-date.
  • Clean up your code.
  • Compress images.
  • Enable text compression.
  • Avoid multiple page redirects.
how to improve webiste performance

Improve your website performance with Drudesk!

Improve your SEO rankings by implementing special techniques that boost website performance and decrease page load time. You can always rely on our team of web specialists to improve your website’s performance.

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