Can single-page website designs compete well with multi-page ones? Can one page be equally efficient as many pages? We have mentioned that one-page websites are one of the web development trends 2018, and are now growing in number. So what is the secret of their popularity? Let’s consider the benefits of a one-page website for you and your customers. We hav also prepared 15 vivid examples of single-page websites to demonstrate how attractive and engaging they can be, and to inspire you to create your own.
The advantages of single page websites
Time-effectiveness and cost-effectiveness
As a one page website is small and simple without complex structure and features, its development and design takes less time than that of multi-page website. Faster site creation means a faster time to market, and getting profits sooner.
Moreover, a single-page website is not only able to bring in profits sooner, but also to save on costs, because its development, hosting charges and maintenance are much cheaper.
Cost-effectiveness is a considerable benefit for startups and small or new businesses with limited budgets making an one-page website a lucrative solution for them. Thus, many freelancers and small agencies use one page websites to share about their services and show portfolio of previous work (e.g. http://sergiopedercini.com/). Many cafes and bars have one-page websites to share their menus and contact information, sometimes even events and more (e.g. http://jacksbarlondon.co.uk/). Later you can expand your single-page website by adding new pages when you need to, and can afford it.
High user engagement and conversion rates
One-page websites can convert better than multi-page website regardless of what your goal is: selling goods, services, subscriptions, building emailing list or promoting things. This is because some common obstacles to high conversion are removed.
Simplicity of navigation and structure allows you to clearly communicate your message to site visitors. Users can explore your one-page website with ease, quickly find what they are looking for and figure out how to take any action you want them to take.
Also, slow loading speeds, which users may face every time they are trying to open a new page on multi-page website, causes a bad user experience and high bounce rates. Optimizing load speeds is easier, faster and cheaper on a single page site, because it contains fewer elements. The site that doesn’t force its visitors to wait encourages them to stay longer and makes them more willingly interact with it.
Scrolling feature, appreciated by users
Users prefer to stay and scroll down the same page rather than having to click through many pages, open many tabs and wait for every separate page to load. Many researches prove that users do scroll. Frequently checking newsfeeds in Facebook, Instagram and other social media has accustomed modern people to scroll a lot. Scrolling is so effortless and natural an action that people like it and are used to it.
However, if you still worry that users will not scroll to the bottom of your one-page website, you can use a navigation bar. To do this, divide your single page website content into sections and make up a menu bar able to move along to be accessible on every stage of scrolling. Clicking on this sections will bring users to the appropriate place by speeding up the scrolling process. In this case, clicking doesn’t direct users to another page, but to part of the same page, which provides fast content loading.
In so doing, URL-address may either remain the same, or have a # sign and a section name added after a slash (e.g. http://penandquill.net/#snacks-menu.) So you give users a choice: click and skip, or scroll consequently.
Positive mobile experience
While surfing the web from a mobile device, users usually are in inconvenient conditions, like public transport, rather than a comfortable table and chair near a desktop computer. As life goes faster, more and more people are accessing the Internet on the go. So they would feel thankful and loyal to your company if you understand this and make your website convenient for mobile usage.
Scrolling — a must-have feature of one page websites — is especially convenient when it comes to mobile experience, because clicking on small screens of gadgets can be challenging for users with thicker fingers. Also, most templates and themes for single page websites are responsive by default and require no zooming for users. If yours isn’t, then it is more easy to make your website mobile-friendly when it has only one page.
15 examples of one-page websites for your inspiration
Are you inspired to create your own astonishing and engaging single page website? If you see that it fits well with your business, or you just want to share your idea across the web, don’t delay in making it come true! There’s all the more reason to give it a try because it’s a relatively fast and cost-effective solution, able to give you a fruitful outcome as soon as possible. Our IT specialists are ready to help you with developing, expanding and maintaining your one page website (as well as multi-page).