How to Run an eCommerce Store with HubSpot?

Nov 11, 2020
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HubSpot Integrations for Ecommerce

Are you satisfied with the level of selling on your eCommerce site?

Probably not, otherwise, you wouldn't be reading this blog! In 2020, when eCommerce has changed dramatically, using HubSpot for eCommerce is the best way to get new customers and bring back old ones.

Robust inbound marketing system formula

Robust inbound marketing system formula

Ecommerce Website + HubSpot = Profitable Business in 2020

Today, selling online has become difficult. There are many competitors, and the old marketing methods no longer work. We think you know that yourself. We have found the philosophical stone of an inbound marketing system. To be the first, just listen to your customers. We will go into more depth about how to do this.

Below, in the blog, the web development agency Drudesk will tell you:

  • Why go to HubSpot?
  • What benefits will it give your business?
  • Why should you invest in HubSpot?
  • How to survive in the world of eCommerce and come out on top?

What is HubSpot eCommerce Integration?

HubSpot eCommerce integration is an effective marketing solution to improve the performance of your eCommerce site. Integration with HubSpot will reveal more in-depth data about your customers than you had before.

If you have been doing eСommerce for a long time or are just planning to start, then we remind you again:

The whole secret of success is to satisfy the desires of your customers fully.

The hot/cold calls and ads no longer work as well as they used to. Customers have become smarter and will no longer fall for this. It’s best to have some new marketing strategies. If you want to cross the line of conventional and annoying marketing, our friendly recommendation is to try the HubSpot tool. We can confidently say that nothing but an in-depth analysis of your customers' data will help you.

Integration with HubSpot will give you data about:

  • how to sell further
  • advertising strategies that are more effective 
  • how your customers behave
  • which methods no longer work
Integration with HubSpot will give you data about:

How does HubSpot work with eCommerce?

HubSpot works to automate the sales and inbound marketing processes. Before telling you about all the benefits it gives, we will describe HubSpot's base blocks, without which you would not get many results.

HubSpot platform's base blocks are:

  1. CRM
  2. CMS
  3. Marketing
  4. Sales
  5. Service
HubSpot platform's base blocks

What do they consist of, and what do they do? Let's take a more in-depth look at each of them.

HubSpot CRM: 

HubSpot CRM is like the core of the earth. This is the hub that stores all the data about your customers, their preferences, typical behavior, activity, who they are, and much more. As a result, you get a detailed understanding of your target audience and improve your sales. Plus it is a free tool.

CRM, in turn, consists of:

HubSpot CRM

HubSpot CMS: 

HubSpot Content management software works to create a personalized experience for your customers. 

This tool combines:

  1. SEO recommendations for promotion
  2. Website themes for uniqueness
  3. Multi-language content creation to expand your audience
  4. Drag-and-drop editor for easy website management
  5. Adaptive testing to improve existing pages
  6. Contact attribution reporting to build a new, better strategy

HubSpot Marketing:

HubSpot Marketing is the premier software for increasing conversions and traffic and generating leads. 

Using it, you can manage and configure:

  • advertising
  • social network
  • email

etc.

This is where you use all the tools to create a user-friendly website that gives users what they expect.

HubSpot Sales:

HubSpot Sales is the hub for everything sales-related. 

The most popular features are:

  • Contact, deal & task management
  • Email tracking/notifications
  • Email templates & scheduling
  • Document sharing
  • In-app calling/call tracking
  • Meeting scheduling
  • Quotes
  • Live chat

HubSpot Service:

Service Hub includes all the tools you need to maximize your customer satisfaction. This includes software that makes it easier to communicate with users and set up a connection.

The main features are:

  • Team email
  • Live chat
  • Email templates
  • Calling
  • Reporting

If you have set yourself the goal of developing your inbound marketing, then these 5 HubSpot building blocks are vital for you. 
It's like building a house. You need a foundation, the frame of the house, a roof, windows/doors, and you. No component can be left out. Without one of these, your home will not fulfill its mission.

How to connect HubSpot to your eCommerce Store?

To link your online store to HubSpot, you need:

  1. Create a HubSpot account
  2. Login to your account
  3. Find the Marketplace icon and click on it
  4. After that, select the App Marketplace from the list
  5. Next, choose the platform you are working on
  6. The next step is to select the desired App
  7. Attach the App to your platform
  8. After that it will be simple, just fill in according to the prompts

8 top benefits you get from HubSpot eCommerce Integration

1. Multi-Store Support

If you have several stores, then you can combine them in one HubSpot account. This gives you the ability to analyze how and where your customers are buying things quickly. Therefore, integrating customer data into one place is a good time saver and will get more in-depth sales data.

2. Get information on RFM 

RFM stands for Recency, Frequency, and Monetary value. Hubspot provides you with performance data for various customer groups. As a result, you can target your business just to the group of customers who are interested in you and are solvent.

3. Deep insights

By integrating your stores with HubSpot, you get the most valuable information - customer behavior information. This gives you an undoubted advantage since it is only by analyzing their behavior can you find a way to satisfy their desires.

4. Back clients to their abandoned carts

Often, customers only get to the stage of adding products to the cart and then leave the site. To avoid abandoned carts, you should use HubSpot. It has special tools that send useful reminders to users about the items in the cart.

5. Segmenting data

You get the opportunity to sort your clients’ data with their location, preferences, income, and other parameters according to your preferences. This is very handy, especially if you plan to create ad campaigns or special offers for specific customer groups.

6. Automated Workflows

Automated workflows are another great benefit you get from integrating your business with Hubspot. By automating workflows, you free up time for other activities and get more targeted results without significant efforts.

7. Get more quality leads

The Hubspot has all the tools you need to run your business intelligently. It helps you get more quality leads with forms and pop-ups that are correctly configured and responsive to different devices. That is, they will work regardless of the device type they use.

8. Track Every Email

In order for emails to work, they need to be written correctly and directed to the right people. Hubspot helps with this as well. After sending personalized emails, you will see all the actions of your customers. You will be able to see if they read it, followed the link, etc.

Connect HubSpot to your Ecommerce Store!

HubSpot eCommerce integration will be the most effective integration for you because it combines many necessary tools.
In general, they all work to make your leads' quality, target your business to the right audience, increase sales, give you detailed analytics, and make it easier for everyone to know about you. We would recommend this tool to those who want to develop every day.

Want to improve your business — integrate your business with HubSpot! To do this quickly and without problems, get help from professional web developers.

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