How to add a ChatBot to your website: Ways to Create a Chatbot for Your Website
You go to the site and suddenly Siri, Alexa or Alex starts writing you messages. These aren’t real people but special chatbots.
Today everyone is talking about these chatbots, so let's take a look at how they work, whether it is really worth adding a chatbot to the website, and the 3 main ways you can add a chatbot to your website.
In short, a chatbot is a must-have that allows you to increase your audience reach and build an effective sales funnel at a minimal cost.
If you already know you want to add chatbots to your site, then our Drupal web developers will do it immediately without any problems.
What is a chatbot?
A chatbot is a special program designed to simulate live communication with site visitors. Generally the chatbot is located in the right corner of the site. For users, chat bots are a convenient way to instantly get the information they need to make a purchase decision or place an order right away.
When adding a chat bot to your site, don't expect it to fully communicate with your customers. It will only be able to answer the questions for which you program it.
2016 saw a boom in website chatbots usage. Today they are making a comeback, but for a different purpose.
Benefits of website chatbots for your business
A chatbot is a powerful tool that will bring you new customers and help you retain old ones. The best thing about chatbots is that they are not associated with spam. Clients perceive them as providing trusted dialogue. Moreover, many brands support an informal chatbot style, which makes it even more comfortable to use.
The 6 main advantages of adding chatbots to the site
1. Personalized content
The tool allows you to personalize content for each user. They receive only the information for which they have received a request.
2. Cost savings
A chatbot is an inexpensive investment that works great. You do not need to hire a large number of staff, you can simply connect a chatbot.
3. Measurability of data
It is easy to track content delivery and user engagement in the tool. The bot also allows you to segment your audience and collect customer feedback to improve services.
4. Leads generation
Bots can work with the audience around the clock. They work even at night when the real managers are asleep.
5. Additional features
By gradually expanding its functionality, the company can attract a new audience. For example, an additional interface language provides access to international markets.
6. Following Trends
Chatbots are a must-have today. People are used to the fact that they can find all the answers they need in a chatbot, so follow this trend for the best user experience.
What businesses need chatbots?
Chatbots can be used by all businesses. There are no restrictions on who can add chatbots to a website.
For example, chatbots will be relevant for:
- online stores
- insurance companies
- banks
- hotel and restaurant business
- educational platforms
- medical and cosmetic centers
- b2b companies
- event agencies — and many, many others
Also, the program can be successfully implemented in government organizations. For example, to make it easier to navigate the site and can provide help with filling out a form or submitting documents.
Top 3 ways to add a chatbot to your website
There are 3 main ways to add a chatbot to your website. Let's take a closer look at each of the methods.
Use CMS modules
Website owners on popular CMS, such as Drupal and WordPress, can use ready-made chat bot plugins and modules. Almost everyone has a lightweight free version to test the product.
This is the fastest and easiest way to do it. You can just implement a third party chatbot to your CMS. It is very convenient to add a chatbot to a website, because with it your clients will be able to get answers to popular questions if your team is busy. You will receive notifications by mail when there is a new request.
The main advantage of the out-of-the-box chatbot is that you do not need to write code yourself and wait a long time for it to work.
Top chatbots modules for Drupal site:
Top chatbots plugins for WordPress site:
and many others
To configure all these modules and plugins you need to have programming skills.
Use an online builder
The next way to create a chatbot is to use a ready-made service. Unlike plugins and modules, this option has more advanced client support and the ability to customize the virtual helper. To get started, you just need to choose the one that suits your platform and create a response script.
Here are the most popular chatbot builders:
Build a chatbot from scratch
The development of a chatbot from scratch is carried out by web developers according to your specific wishes. This option is the most difficult and costly. Therefore, creating a custom chatbot is only worthwhile if you need to get a fully customized widget, protect customer data and ensure good integration with your CRM.
Your business needs a chatbot if:
- Clients cannot find the information they need on your site on their own.
- Clients spend a lot of time talking to managers to get the information they need.
- Managers do not have time to process all requests.
- You lose leads due to the fact that requests are taking a long time to process.
- Managers spend a lot of time on routine processes.
- Mailing lists have stopped working and the conversion rate of applications decreased.
What is the best way to add a chatbot to your website?
To tell the truth, we cannot tell which way of adding chatbots is the best without seeing your site and knowing your wishes. Each of the three options above has its own advantages.
Contact our web support company to add a chatbot to your site and get all the benefits that everyone is talking about.