Today, online space is the perfect place for business dealings. Here you can find many of your potential clients. However, launching a cool user-friendly web resource is not enough for achieving 100% success. Keeping visitors on your site is not as easy a job as it seems at first sight. Sooner or later, they leave your web page without ordering services. So, you should take care of things so you can be attractive and provide the best possible UX. Today, we’ll enlarge the list of effective ways of engaging users and how to keep them on your website longer.
Ways to keep users on website longer
Make it mobile-friendly
Whereas formerly users had access to the web only through desktop computers, now more and more people are browsing on their mobile devices. This means that you can reach your clients 24/7 regardless of their location. At the same time, this assumes that your website should be as easy to access on the smaller screen as it is on a computer or tablet. Luckily, Drupal experts facilitated this task for both developers and users. Its latest D8 version has been designed not only to be mobile-friendly, but to be mobile-first from the ground up. At Drudesk, we can also help you with migrating to Drupal 8, if your website is still on D6 or D7.
Increase page load speed
People are so busy nowadays. Time is precious, and users don’t want waste it waiting for for the information they need. It is obvious that a fast website is much more appealing. If yours is loading slowly, most visitors will just hit the back button and try another resource. To prevent this, make sure nothing is slowing your website down. There are numerous powerful ways to improve your website performance and make it fast enough (e.g. migrate the website to the better CMS, optimize images, benefit from a CDN integration, and many more). If you cannot figure out how to speed it up on your own, ask for professional help.
Provide upfront key information
Organize your content marketing strategies well. When any visitor goes to your website, they should find the answers to the following questions: “Where am I?” and “Is it what I need?” First of all, include key information up front to grab users’ attention and convince them to read on. By so doing, you will reduce bounce rates and increase average website session duration.
Write catchy titles and headlines
Creating appealing headlines is one of the essential steps you should take to make someone click through your website and drive more traffic. Think carefully about your own headlines and pay particular attention to this important task. Don’t be afraid of experimenting with synonyms, figures and various heading templates. After all, without effective headlines even the most informative and useful blog post can remain unread.
Create more readable content
In fact, people quite rarely read all the given information that any site offers. Instead, they scan a web page and pick up keywords and phrases. If your content consists of long sentences going on and on forever, readers will lose key ideas and just leave to search for something that is much easier to process. To ensure great readability, adopt the following techniques:
- break up your content into visually appealing paragraphs
- craft engaging subheadings and bullet points where necessary
- keep your sentences short and clear
- bold or italicize keywords and phrases.
You may find these tips too simple, but they still keep users exploring your website more and make them consume your content.
Use different kinds of media
Another great way to increase the attendance time is to add some multimedia to your posts, such as nice video clips, slideshow presentations, useful podcasts. image galleries and other visual forms. This can showcase your products or services in the best possible light and enhance conversion rates.
Take care of navigation
We get most traffic from mobile browsers. So, you need to make sure your website is fully responsive to smaller screen sizes and prepared for visitors who load your resource by using smartphones and tablets, and that it has a well-organized navigation. It is crucial that your website is simple but intuitive when browsing through pages. It is also important for the menu to be unique and easy to navigate.
Web analytics is an integral part of your website’s promotion. By installing visitors counters, you will be provided with data on website session duration, pages visited, bounce rates, and some other important measures. There are many great tools which can help you understand what things on your website need to be optimized.
These great tips can help improve your website's performance. Consider them if you find to ways to keep your visitors on your site longer. If still any questions, we are always here to provide the best possible service.