Any website can do real miracles for its owner — it just needs proper optimization. There is no limit to perfection, so one article can’t cover all aspects of it. However, we’ve gathered a nice collection of various tips to improve your website. They are very different — there are easy tasks that can be done in a snap, as well as more large-scale ones. For each of them, you can always rely on Drudesk to help you. In the meantime, enjoy reading the tips.
12 things to improve on your website
Implementing the AMP standard
Created in 2016 by Google, the technology named AMP (Accelerated Mobile Pages) could give you a double win when implemented on your site.
Firstly, it makes website pages load with a lightning speed even on slow mobile devices, and so boosts the user experience. When searching Google on mobile devices, users can see a lightning icon next to the AMP-ready pages.
Secondly, AMP has been announced as Google’s priority for 2017, so you should expect better rankings with it. It totally fits into Google’s overall philosophy of showing more user-friendly pages higher.
By the way, we have a new and detailed article by our web developer on implementing the AMP standard on a Drupal 8 site.
Switching to the HTTPS protocol
Another trending technology worth implementing is the HTTPS protocol, also known as “secure http.” It was developed to protect any transactions on sites and prevent hackers from intercepting the data. In its mission to transport the data safely, HTTPS works together with another protocol called Secure Sockets Layer (SSL).
Even if your website does not include sensitive information, being secured with HTTPS will enhance your trustworthiness. Besides, Google truly cares about security, so websites with HTTPS can also hope for some ranking favors.
Providing a clear call to action
It often happens that websites describe their products or services beautifully, but it’s hard to understand what to do next. So there should be clear, prominent call-to-action buttons or links, highlighted with proper colors and fonts. They should give obvious choices, begin with verbs (buy, download, compare, proceed, open, get, etc.) and be available on every page.
Using contact forms and thank you pages
When a user wants to drop you a line, it’s a good idea to offer them a contact form instead of just giving an email address to copy and paste in their mailbox. Contact forms are also beneficial for you because they let you collect data and track conversions.
After filling out a contact form (or successfully completing another action), users should be redirected to a unique thank you page. It will help you track goals in Google Analytics, as well as give you another chance to offer your guests a subscription to a newsletter, an opportunity to follow you on social media, etc.
Scientists state that saying “thank you” regularly is good for your health — and we say that providing “thank you” pages is brilliant for your marketing as well.
Investing in professional photos
Professional and unique photos on a website make customers think your business must be special, too. They also keep users longer on your site admiring the photos and increase the conversion expectancy.
Adding high-quality content
If you ask a SEO expert about the best way to boost your rankings, you will most probably hear the word “content.” Well-written, useful and unique content is a way to greatly improve your website because it is displayed higher in search results, gets more views and shares, and, of course, convinces the guests to become your customers.
Taking users “home” with clickable logos
Always give your visitors the opportunity to quickly go to your homepage wherever they are on your site. Clickable logos or banners will take them there in a snap.
Introducing your team
Add a more human touch to your web resource and inspire the customers’ trust by adding a team page. It could have multiple photos or one big group photo. It’s becoming more and more popular to add photos in an informal and fun style.
It’s a must to have a page with customer’s feedback. However, let’s admit that most visitors are not likely to go right there. So it’s a good idea to scatter the testimonials through your site’s pages so visitors come across them anywhere.
Cars have speed limits, while websites have slowness limits (usually about 3 seconds to load). If they break these limits, they get “fines” in the form of losing customers and rankings. No matter how obvious it may sound, the importance of your website’s speed both on visitors and search engines is often underestimated.
To discover how your site performs, you could use some helpful online services for website speed analysis. The reasons for the slowness and ways to gather speed can be different — optimizing your images, compressing your code, configuring the proper caching and much more.
Here is another thing that is not just an idea to improve your website, but today’s obvious requirement. It’s making your site mobile-friendly. You can create a separate mobile version or converting your site to responsive design so it neatly adapts to any mobile screen and provides great user experience. The mobile audience is huge, and it is waiting!
Optimizing your website’s navigation
Maybe it’s just the right moment to consider rethinking your website’s navigation. It should take users a few seconds to get anywhere on your site. All the navigation menu items should be structured in a logical hierarchy. Giving descriptive names to navigation items makes it clear both to users and search engines what’s inside the link. It’s also a must to make sure that the navigation menus are easy to use on mobile devices.
We’ve now given you a bunch of helpful ideas to improve your website. A team of professional website improvers will gladly help you implement them all!