“Blogging isn’t about publishing as much as you can. It’s about publishing as smart as you can”
— Jon Morrow, CEO of Smart Blogger.
If you are a business owner, you’ve probably asked yourself: “Do I really need a blog on my website?” Lots of entrepreneurs will agree that high-quality content is vital to online success. However, there are some who still don’t understand how critical blogging is and aren’t investing their time and money to the production of good quality content for their own websites. Nevertheless, whether you are an owner of a small business or of a multinational company, blogging is integral to your online content marketing strategy.
This article will consider why is it important to have a blog on your website. So, let’s dig in the benefits of blogging.
The Benefits of Blogging
It Boosts Your Rankings on Search Engines
Blogging is quite effective when it comes to improving website traffic and rankings, because search engines love fresh content. By posting new content constantly, you will be able to incorporate important keywords to increase your visibility on search engine results pages. You’ll also give Google a chance to index new content. It is one step towards organic ranking (ranking without any paid advertisement). Remember that your blogs should be unique, gripping, and useful for the reader. Focus on the reader first, and only then optimize it for the search engines. Keep your blogging fresh and relevant to your audience.
To promote your content you should use social media channels. You may create interesting and thought-provoking content, but who will read it? By sharing your blogs in Facebook or Twitter you increase your audience and get more website traffic. You can also use social media share buttons on each piece of content. This way, readers will share your blog to their social channels. Thus, people from different social circles will become interested in your business.
It Converts Visitors into Potential Customers
By blogging, you showcase your knowledge of your business. If you want your website visitors to order your service or to purchase some of your products, you can describe them in your blogs. After you have captured your customers’ interest, you should focus on continually reinforcing the connection between them and your company. A blog is a way you keep in touch with your visitors and potential clients and entice them to return. You can also ask questions of your readers at the end of your posts to get the conversation going or engage them by simply allowing comments and feedback. It will help you to foster solid and long-term relationships with your customers and you will know what they are looking for.
What Is Considered to Be High-Quality Content
Good content is the essence of SEO. Your texts should be well-written, interesting for the readers, and demonstrate your competence in specific field. Try to generate reader-friendly blogs that engage the user into further reading. Nowadays, the web is full of information of all kinds, and it’s hard to avoid “reinventing the wheel” and instead create unique and memorable content. This, however, is one of the most important aspects of successful blogging.
Blog postings demonstrate various facets of your business, shows the corporate standards of your business and represent your company in general.
In a Nutshell
Let your customers hear your company’s voice. Talk about new products and services and share your content beyond your website. Your brand will shine and you will show people what you’re all about. In addition, you’ll build credibility, boost search engine rankings, increase website traffic, and improve relationships with potential and current customers. If you want to improve your website optimization, contact our Drudesk team!