We live in the world of rapid development where everything changes in a blink of an eye. If you have a website, it should be kept up just as well as any of your electronic devices. A majority of marketers recommend that websites should be updated almost every 1-2 years. Website updates are not only about creating better aesthetic design, adding new nifty functionality or placing rich content to web pages. If you don’t want to lag behind, there are 5 important updates for your site that you should consider.
Responsive & Mobile-Friendly Design
It’s redundant to mention how inseparable people are with their phones. But what does this mean for websites? It means that every website should have responsive design, as it allows you to optimize your web-page for all device types and sizes like phones, tablets, desktops and more. Unresponsive sites are not convenient for mobile users, because they have to zoom in order to read the content or to click a button. If this is the case for your website, you’ll see your visitors once and possibly never again. Furthermore, Google has officially made responsiveness one if it’s ranking factors, which is just another reason to make your site responsive.
Website Loading Time
Page loading time is obviously an important part of any website’s user experience. You may be more concerned with your website’s design or content than with page loading time, however users tend to care more about speed than all the fancy add-ons you want to have on your website. Indeed, sites that take longer than 3 seconds to load have higher bounce rates and lower conversions. Moreover, page loading time is becoming a more important aspect when it comes to search engine rankings. There are many factors that can slow down your website like complex animation or “heavy” images. So, if you don't want your visitors to click on the “back” button on your site, decrease your page load time.
Going Beyond the Content: Conversions
The main mission of your website is to turn your visitors into potential customers. It means your web-resource have to convince visitors to take an action, whether that is to buy a particular product or sign up to a newsletter. You can also start marketing to your visitors through email and keep them engaged and returning to your site. If your website contains rich content, you definitely have to use it to increase your conversion rate.
Visual assets are the best way to make your brand memorable, engage visitors with your site and convey your message. Adding images correctly to your site can help with conversions as well as search engine optimization. If you are using a full-width image on the home page (which is a huge trend right now) of your website, it should be properly optimized. As a result, your home page will load quickly and your visitors will be happy. Remember, photos, video, illustrations and infographics are the best content.
Personalize Your Website
Personalization can increase conversions and improve overall user experience within your site. Personalization means understanding the interests and needs of the website visitors. Imagine that you have been visiting a particular cafe for a weeks. When you become a regular customer the barista not only smiles at you, he also addresses you by name and knows your preferred drink style. You will definitely want to visit this cafe again. This is a great example of personalization. Your website have to be a place where users feel at home and see that you understand them and their needs.
So, when was the last time that you redesigned or updated your website? If your site isn't up to any of these 5 standards, it's time to make up your mind and update your web-resource. Our Drudesk crew is ready to help you!